JioHotstar is nothing short of a haven this weekend for Test cricket lovers. The simultaneous scheduling of two colossal series, India vs South Africa and The Ashes (Australia vs England), is a gift-wrapped opportunity for JioHotstar in terms of viewership.
The Men in Blue are looking to exact vengeance after what happened in the first Test against the Proteas. This weekend, all eyes shift to the second Test of the multi-format series, beginning on Friday, 22 November, at the Barsapara Stadium in Guwahati.
India, led by captain Shubman Gill, will be desperate to bounce back. The pressure is immense, making the Guwahati Test a potential series-defining clash. A wounded Team India always guarantees high drama and an army of devoted, anxious viewers.
Adding fuel to the fire is the start of the most storied rivalry in cricket: The Ashes. The 2025–2026 series between Australia and England kicks off this weekend, with the first Test beginning on Friday, 21 November, at Perth Stadium.
The Ashes is not just a Test match series. It’s a centuries-old cultural battle. For cricket purists and even casual sports fans, the aggressive, high-skill contest between the Aussies and the English is unmissable.
While the timing caters to the afternoon/evening schedule in Australia, it offers Indian viewers a captivating late-morning and early-afternoon viewing alternative to the domestic action.
This combination ensures consistently high user engagement throughout the weekend. Given JioHotstar’s history of breaking viewership records, with past India matches crossing 100 million concurrent viewers, the combined momentum from these two iconic series could significantly boost its subscription and ad revenue numbers, cementing its status as the undisputed king of digital sports streaming in India.
This weekend, cricket fans won’t be scrolling, they’ll be glued to their screens. Stay tuned for more updates.
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