As Lokah Chapter 1: Chandra nears its 50-day theatrical run, anticipation for its OTT release has reached sky-high. According to several reports, the Kalyani Priyadarshan starrer may land on JioHotstar on October 17, just a few days before the massive Diwali festive period.
While an official confirmation from the makers regarding Lokah’s OTT release is still eagerly awaited, a mid-October debut right before this year’s Diwali would be nothing short of a masterstroke. Such timing would almost guarantee massive viewership success for the film. Moreover, it continues to enjoy strong word-of-mouth among audiences, which could further boost its digital performance.
The theatrical success of Lokah, which shattered records to become the highest-grossing Malayalam film of all time, with a gross of INR 300 crores, has been nothing short of historic. By all accounts, the film’s theatrical run is approaching its natural conclusion, making the timing ideal for its digital release.
The Diwali season is typically considered a goldmine for both theatrical and streaming releases. With a series of public holidays and long weekends surrounding the festival of lights, audiences have significantly more time to indulge in binge-watching.
While earlier in September, producer Dulquer Salmaan had successfully quashed premature OTT rumours, urging fans to experience the film in cinemas, the current timing, over six weeks since its theatrical launch, feels just right. The film has completed a stellar theatrical journey, and the digital audience is now eagerly awaiting its turn.
If the rumours hold true, Lokah’s arrival on JioHotstar on October 17 would be a perfectly timed, strategically brilliant move to launch one of the year’s biggest hits into the digital stratosphere. Stay tuned for more updates.
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