The Ministry of Information & Broadcasting has finally done what the Indian entertainment industry has been whispering about for years, it wants real, measurable solutions to piracy.
In its latest notice, the MIB has invited stakeholders across film studios, OTT platforms, broadcasters, telecom providers and digital intermediaries to share insights on one simple, uncomfortable question:
Why is India still losing the anti-piracy battle?
For once, the government isn’t pretending to know the answers. It’s asking the people who face the problem every day, producers who watch their films leak hours after release, OTT platforms whose “exclusive premieres” end up on Telegram within minutes, and broadcasters who see live sports streams pop up on random URLs faster than they can take them down.
The notice acknowledges what the industry has always known: piracy isn’t a platform issue, it’s a cross-ecosystem failure, technical gaps, weak enforcement, scattered policies, and zero accountability.
But here’s the real question.
Will the industry be honest in its response?
This consultation is a wake-up call. If stakeholders continue to treat piracy as “unfortunate but inevitable,” India will keep losing millions while global pirates innovate faster than our laws.
The government is opening the doors for collaboration. Now the industry must choose… keep complaining about piracy, or finally help destroy it.
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