Netflix is trying to acquire Warner Bros Discovery in one of the biggest entertainment deals ever. The acquisition would give Netflix control of major film studios, HBO, and some of the most valuable franchises in the world. But the deal is not fully secure. Paramount Skydance is still trying to outbid Netflix, and Warner Bros Discovery shareholders will soon vote on whether to accept Netflix’s offer. Many people in Hollywood are worried about what Netflix ownership would mean for movie theaters. Netflix has historically focused on streaming first and often released films online very quickly. This created fear that theaters could lose importance if Netflix controls Warner Bros.
Now Ted Sarandos, Netflix’s co CEO, is trying to calm those fears. He recently said that Warner Bros films will follow a traditional theatrical release pattern. According to Sarandos, new films will first release in theaters and stay there for 45 days. Only after that will they move to premium video on demand and then to HBO Max.
This promise is very important because Warner Bros is one of the biggest theater film producers in the world. Its movies, including major franchises, help theaters attract audiences and generate revenue. If those films moved too quickly to streaming, theaters could lose a significant part of their business.
Sarandos said Netflix is not trying to destroy the existing system. He explained that Netflix is buying a business model and intends to preserve it. His message is clearly aimed at convincing filmmakers, theater owners, and shareholders that Netflix will not damage the traditional film industry.
However, many people in Hollywood remain skeptical. Netflix has previously shortened theatrical releases or skipped theaters entirely for some of its original films. Because of this history, critics question whether Netflix will truly maintain the 45 day window long term.
This promise also comes at a sensitive moment. Paramount is still competing to acquire Warner Bros Discovery, and shareholders are evaluating both offers. Sarandos’ public support for theaters appears to be part of a broader effort to win trust and secure approval for the deal.
The future of Warner Bros and the theatrical experience may depend on whether people believe Netflix will keep this promise.
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