In 2025, when almost every major OTT platform has adapted to evolving viewer habits, Prime Video continues to drag its feet on a basic feature: playback speed control.
For years, audiences have been requesting the option to adjust how fast or slow they consume content. Yet, the service still doesn’t provide it, leaving users frustrated.
The omission is baffling. Netflix, YouTube, and even smaller competitors long ago introduced playback speed settings, recognizing that not all viewers watch content the same way.
Some want to rewatch a scene in slow motion, while others prefer breezing through less engaging segments. The choice empowers the audience to personalize their viewing experience.
Prime Video, however, insists on maintaining a rigid format.
The absence of this feature reflects a larger issue: the platform’s slow response to user feedback. While Amazon invests heavily in flashy originals and licensing blockbuster films, it continues to neglect practical improvements that actually enhance usability.
In a crowded streaming market, where user experience often defines loyalty, ignoring something as straightforward as playback speed looks careless, if not arrogant.
Prime Video might believe its content library alone will keep subscribers hooked. But as audiences become more demanding, small misses like this could slowly push them toward platforms that listen.
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