Finally, Netflix India is making money. After years of running at a loss, the platform has not only turned profitable but also grown its profits sharply from last year. The company reported a 63 percent jump in net profit for FY25, reaching Rs 85 crore compared to Rs 52 crore the year before. Its revenue rose 32 percent to Rs 3,769 crore, helped by steady subscriber growth and smart bundling deals with telecom operators.
It’s a big turnaround, but Rs 85 crore is still not a huge number for a global streaming giant in a market as massive as India. Even so, it’s an important step forward. With losses behind it, Netflix India can finally focus on taking more creative chances.
The company’s spending has gone up, especially on content and marketing, but that’s part of building a strong local presence. Now that it has found its footing, Netflix could start backing bolder, more experimental stories like Kurukshetra, which stood out for its fresh approach.
In recent years, Netflix India has built a diverse lineup of thrillers, dramas, and regional films that connect with audiences at home and abroad. As co-CEO Ted Sarandos shared earlier, Indian titles made up 15 percent of Netflix’s top non-English shows globally in 2024, with at least one Indian title appearing in the global Top 10 every week.
Now that the business is finally stable, the real question is whether Netflix India will use this moment to take risks and redefine what Indian storytelling can be.
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