What Is the Story About?
Bloody Ishq follows Neha and her husband Rohan as they try to rebuild a home for Neha in Scotland after a life-threatening drowning accident that happened to her causing a memory loss. The chamber of secrets guarded by her husband open when Neha suspects paranormal activity in the mansion trying to remember her past. What actually happened to Neha? Is Romesh all that he pretends to be? Is the mansion really haunted?
Performances?
As the quality of horror outings from Bhatt camp declines, the quality of performances has been taking a hit too. However actress Avika Gor manages to be the only watchable aspect of Bloody Ishq. She churns a performance similar to Vikram Bhatt’s previous film, but is quite effective as Neha.
Vardhan Puri and Jennifer Piccinato takes good screentime, but doesn’t have characters that could give them material to perform. Neither are the actors effective in their roles of deception, guilt and mystery.
Analysis
Written by Mahesh Bhatt and directed by Vikram Bhatt, Bloody Ishq is a horror drama that relies more on romance and drama over horror and the scares of it. It follows a woman who has her memories erased in a secluded Scotland island with her husband who apparently has a lot of secrets to hide.
Bloody Ishq, like any isolated mansion horror follows Neha who doesn’t remember her past, is recovering from the trauma of a life-threatening accident and wakes up in a hospital unaware of what she went through. She has her loving husband Rohan then shifting her to a haunted mansion in Scotland – how much love is too much love to put your wife in a place that has nothing other than two people?
Trying to rebuild her life and memories with her husband Rohan in an isolated mansion, with an unpalatable mix of haunted corridors, creaking doors, swaying windows and creepy noises, Neha very predictably starts getting suspicious. Mind you, there’s nobody around who Neha could converse with apart from her very loving husband and ugly CGI creatures that often show up for those ‘gotcha jump-scares’.
For a duration of around 140 minutes, the movie basically meanders nowhere. Besides a done-to-death premise, non-actors trying to act and CGI nightmares, Bloody Ishq has nothing new or original to offer. Neha gets sense knocked into her about the secrets Rohan has been hiding only by the end of the film (perfectly balanced as it should be?) and we simply sigh over the downfall of Vikram Bhatt by then.
Blood Ishq’s premise is reminiscent of outdated isolated-mansion horror movies back in the 90s and early 2000s. The movie is predictable from the word go with annoyingly cliched writing. To make such a film in the 2020s and then have it compared with his previous works (as per director Vikram Bhatt himself, the film is a mix of Raaz and Kasoor) one needs to be audaciously clueless.
To conclude, there’s nothing worth your time in this snoozefest of a horror. There are no chills, thrills or jumpscares. It’s badly made, badly written and even terribly scored and shot. Avika Gor does some saving, but that’s not much considering how bad the film already is.
Music and Other Departments?
Vikram Bhatt horror movies always had terrific music albums. Be it 1920, Raaz movies, Creature 3D etc..However, Bloody Ishq flaunts the worst album in the director’s career. Nirmal Pandya’s music and Naren Gedia’s camera work disappoints as much as Mahesh Bhatt’s writing.
Highlights?
– Avika Gor’s performance
Drawbacks?
– Cliches and Predictability
– Lack of scares
– Run-time
– Mediocre dialogues
– Music & Score
– CGI
Did I Enjoy It?
No.
Will You Recommend It?
No.
Bloody Ishq Review by Binged Bureau
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