It’s fantastic to see Simply South making some waves with a gentle strategy for releasing Southern cinema overseas. This is not an update about the Indian audience, but for international viewers, and it’s a step that calls for rounds of applause. Simply South has decided to delay the digital launch of a film doing well in theatres to give it more time at the box office.
Traditionally, the difference between theatrical and digital release is cast in stone. For example, in India, South Indian films get a four-week window and Hindi films an eight-week window, irrespective of how they perform. Simply South’s approach is refreshing and innovative. They have recognized the commercial success of this film and allowed it to do well on the big screen for longer.
This strategy works for the film at its highest theatrical revenue while enriching the view for the audience, which still feels magic on the big screen. Such a move presents an over-smart understanding of dynamics in play within the industry and underscores having a strong theatrical run before heading onto OTT.
Simply South’s move is a very positive trend as it rids the world of the speedy digital release taking over on theatrical runs. It creates a new benchmark in more ways than one. where OTT platforms and filmmakers find common ground to enhance a film’s success both in box office standings and critical acclaim. It is hoped that more will walk out of Simply South’s book and bridge cinema with the digital seamlessly well!
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
