All the Rajini fans, don’t miss the chance- Vetaiyan releases in theatres in the North!
Thalaivar fans in the North are experiencing Rajhnikant’s new film Vettiyan in halls thanks to closed captions and audio descriptions. This marks the first time a Tamil film has been released with these accessibility features, previously only used in preview shows for Love Today (2022) and The Greatest of All Time (2024).
This is a bold step by the southern industry to help turn their big hits into nationwide sensations.
But will the film’s release in the Nothern states benefit the OTT numbers?
The theatre release of the film up North plays an important role in creating a buzz around it, driving more audience to Amazon Prime, which acquired the streaming rights for the film.
The film is available in multiple languages on Amazon Prime, including Tamil, Telugu, Hindi, Malayalam, and Kannada, allowing it to reach a wider audience. While viewers can enjoy it with subtitles in theatres, the availability of these languages on the streaming platform helps to capture an even broader audience.
Nationalised theatre chains in North India are hesitant to screen South Indian films due to their brief window before release on OTT platforms. This limited theatrical run significantly reduces the opportunity for these films to generate profits, leading many Southern films to be excluded from the major theatre chains altogether.
But no matter where it’s released, superstar Rajnikanth is always enough reason to watch any film!
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