The highly anticipated Tamil movie “Kanguva”, starring Suriya in dual roles, alongside Bobby Deol, Disha Patani, Jagapathi Babu, Natarajan Subramaniam, Yogi Babu, Redin Kingsley, Kovai Sarala, Anandaraj, and K. S. Ravikumar is one of the biggest releases of the year.
The movie has created a pan India appeal, with its marketing, which is very important to make a movie blockbuster, the movie captured the audience from north india with its solid marketing where people are not aware of the culture.
Although in recent years with movies like “KGF” and “Pushpa” the Tamil industry has already come out of the box removing the language barrier.
With carefully made dubbed trailers, good voice acting and beautifully done social media campaigns, “Kanguva” can be benefited on so many levels.
Now this movie is a high fantasy action movie, and the marketing and promotion of the movie has to be different to make this movie stand out in the crowd.
Because the industry in the North is already crowded, appearances in familiar shows made the visibility of the film more prominent.
Now, directed by Siva, “Kanguva” has all the elements to be a pan India hit, and with the right marketing strategy this work became easier.
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