Hyderabad: With a mission to provide India with the most transparent, lab-tested health supplements that meet American quality standards, the brand ‘Alphalete’ has officially entered the market. The grand launch event, held at the Trident Hotel in the city, was graced by the ‘Indian Real Hero’ Sonu Sood, who unveiled the brand as the chief guest.
Adding to the glamour of the launch ceremony, Miss India Manasa Varanasi joined Sonu Sood as a guest of honor. Alphalete, introduced with the slogan “Authentic – Exclusive – Performance,” made it clear that its primary goal is to provide the public with superior supplements that promote good health.
Speaking on the occasion, Sonu Sood said:
“I am delighted to launch a wonderful brand like Alphlete in Hyderabad. My heartfelt congratulations to the founders, Suresh Shukla and Sravan Ghanta.
Today’s youth are incredibly focused on fitness. However, the menace of adulterated supplements in the market has grown just as rapidly, which is a matter of great concern. Consuming the wrong supplements can cause serious harm instead of providing any health benefits.
At a time like this, Alphlete’s mission to offer high-quality products with complete transparency, lab testing, and American standards is commendable. While supplements play a key role in fitness, choosing the right one is even more important. The attention Alphlete pays to quality demonstrates its responsibility towards its consumers.
I urge fitness enthusiasts and the youth to make informed decisions and choose trustworthy brands. I am confident that Alphlete will live up to that trust. I sincerely wish this brand great success,” he stated.
“Our Goal is to Build Trust in the Indian Market” – Suresh Shukla, Founder & CEO
Alphalete’s Founder & CEO, Suresh Shukla, explained, “The Indian supplement market has long suffered from a lack of credibility and transparency. We founded Alphalete to fill this gap. With an MBA from the USA and a personal passion for fitness and bodybuilding, I launched this brand with the aim of providing Indian consumers with 100% authentic, QR-code verified, lab-tested supplements that adhere to US standards.”
“This is Not Just a Business, It’s a Movement” – Sravan Ghanta, Co-Founder & CFO
Alphalete Co-Founder & CFO, Sravan Ghanta, said, “I was inspired by Suresh Shukla’s vision and mission, which is why I joined him on this journey. Our objective is to build a reliable brand that does not compromise on quality and strives for the well-being of the community. Alphlete is not just a business; it’s a movement for public health and empowerment.”
The organizers reiterated that their products are released into the market only after comprehensive lab testing and that they strictly follow American standards for quality.
The event was held in a highly energetic atmosphere and was attended by numerous fitness experts, health influencers, and media representatives. The launch is currently creating a buzz on social media with the hashtag #iamalphalete.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
