Prime Video has surprised everyone by announcing its new series Raakh so early. Usually, the streaming giant starts talking about a show only a week or two before release. Take the case of Andhera. The released the trailer in the same week when the show gets released. This time, however, they have revealed Raakh, which is going to be released in 2026, and that itself says a lot about the scale at which this series is being planned.
The show stars Ali Fazal and Sonali Bendre, two names that can draw viewers on their own. Ali Fazal especially has a special connect with Prime Video. His role in Mirzapur turned into a phenomenon, and that series helped Prime become a household name in India. In fact, many people first got hooked to Indian web shows because of Mirzapur. That’s why Prime Video is now looking at Raakh with the same level of ambition.
By announcing the show so early, Prime is clearly trying to create a wave of anticipation. They want viewers to start talking about it, sharing their excitement, and building a buzz that will last until the actual release in 2026. This is not something they do for every project, which makes it obvious that Raakh is being treated as a flagship series.
For the audience, this early news means a long wait, but also something big to look forward to. With Ali Fazal leading the charge once again Prime Video wants Raakh to feel like an event. If Mirzapur was the show that put Prime Video on the map, Raakh might just be the one to make it stand proudly out in an ever growing competitive market.
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