WWE and its fans share a complicated relationship, one that’s often toxic but undeniably enduring. Fans may criticize it endlessly, yet they can’t seem to live without it. This dynamic ensures WWE consistently pulls in numbers. In its opening week on Netflix, WWE proved that the platform had placed its bets on the right horse.
And it paid off.
However, this is just the beginning. AEW experienced a similar surge of excitement when it partnered with TNT, but the initial buzz eventually fizzled out. To avoid a similar fate, Netflix and WWE need to keep the momentum alive, and WWE seems to be on the right track.
No longer confined to nostalgia or catering exclusively to its older audience, WWE has realized the importance of attracting new fans. To achieve this, the company has been expanding its presence on platforms like Twitter and other social media channels. Initiatives like the Speed Championship on Twitter are already drawing in new audiences and generating strong engagement.
The latest Netflix data shows that WWE’s debut outperformed Squid Game this week in the USA, a massive milestone for the show.
As the show continues to deliver, more viewers will flock to Netflix to watch it. If the opening week was a success, the coming weeks could be nothing short of a blockbuster. The numbers are only expected to grow from here.
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