As you must be aware, things are not good for Disney+Hotstar. They lost IPL streaming rights along with HBO and Showtime content. Jio Cinema grabbed both of them. They also lost some subscribers from their huge base, still, it is the big daddy of Indian OTT or at least it was. Just before losing all those things, ie March 31, things were different.
Disney+ Hotstar was the undisputed leader in the premium Video-on-Demand (VoD) category in India throughout 2022 and the first quarter of 2023, capturing a significant 38% share of viewership. The platform’s success can be credited to its extensive collection of Hindi and regional entertainment content, as well as its emphasis on sports programming.
Notably, Disney+ Hotstar has established itself as a prominent local entertainment platform, leveraging Star’s rich library of Hindi and regional content.
In contrast, the combined Zee-Sony group accounted for 13% of the premium VoD category’s consumption. Although these platforms are expected to continue operating independently for not so long period of time.
These insights are based on the India Online Video Report: Analysis of Consumption, Content & Investment Trends, published by Media Partners Asia (MPA).
The report relied on passive measurement of real consumption data from 13,000 Android and iOS mobile and computer devices in India, covering the entirety of 2022 and the first quarter of 2023.
It’s important to note that the report’s review period ended before the launch of the Indian Premier League (IPL) on Jio Cinema. Consequently, Jio Cinema’s share in the premium VoD category was limited to 2%. But we all know that Jio Cinema changed the game.
During the same timeframe, Prime Video and Netflix collectively accounted for a 10% share of the premium VoD category’s minutes.
Overall, the online video sector in India experienced a total consumption of 6.1 trillion minutes between January 2022 and March 2023, spanning a 15-month period.
Let’s see how long Disney+Hotstar maintains its position.
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