There is no doubt in admitting that ALTBalaji‘s show, Lock Upp, has now become an OTT streaming giant. No other television series is even near the reality show when it comes to viewership. It has already crossed the “200 million” viewership mark and still reigning strong in the Indian OTT market. One of the most prominent figures in the country’s soap opera universe and ALTBalaji’s founder, Ekta Kapoor, is very happy with the show’s current performance. Also, she has credited the series’ host, Kangana Ranaut, and jailor, Karan Kundrra, for its gigantic success.
Ekta recently bestowed a statement to the paparazzi while exiting from the show’s set: “Jailor se pucho, isne aur Kangana ne kiya hai.” (Ask the jailor, he and Kangana have done it)
Lock Upp first rose to pan-India prominence after Kapoor announced the show’s 100 million+ viewership record within 19 days of its premiere. She shared the news via Instagram with the caption, “Lock Up crosses 100million views – only reality show to achieve this feat in a record time of 19 days – Highest watched reality show on Indian OTT space Enough said JAI MATA DI.”
Yes, Kangana Ranuat and Karan Kundrra are one of the major reasons for the reality series’ outstanding streaming run. In addition to these popular figures, the show’s contestants and their shocking personal revelations are trending pretty heavily on social media these days. Furthermore, its unique format adds a bit of an extra masala and provides loads of entertainment to the fans.
Lock Upp is currently streaming on ALTBalaji and MX Player with host Kangana Ranaut.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.