I guess we are all tired of mainstream Hindi cinema on one level or the other. There are a few filmmakers who are still trying their best to bring fresh and riveting content to the fore. Still, until recently, it felt that nobody was really appreciating the unique themes that were being portrayed by the regional cinema.
All of that has changed with the advent of the digital platforms as are not only titles available for a more global audience but also a wider reach for genuinely good regional cinema is another plus point. Regional superstars are also getting the much-needed recognition that they deserve for some of the outstanding work that they produce.
Gajraj Rao has been part of several slice of life films that have provided to be a breath of fresh air, and one can also see him in some of TvF’s early projects. Gajraj Rao is an outstanding performer with tons of versatility to his craft. This talent has gone under the radar at times, but game recognises game, and Gajraj Rao’s funny post showcasing his admiration for Fahadh Faasil’s latest amazon Prime release, ‘Joji,’ is an encouraging sign and even a wake-up call for many who are in the entertainment industry.
Change is the only constant, and the audiences have slowly started to pivot towards the OTT platforms not only because of this pandemic but also because of the diverse array of content that is made available on these platforms.
Joji is currently streaming on Amazon Prime, and Fahadh Faasil seems to be having a good run as ‘Irul’ and ‘Joji’ have both taken the OTT route and seem to have captivated the audiences.
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