The Gerard Butler starrer Greenland is making its way to India by releasing on the South Asian OTT platform Eros Now. The American disaster film has experienced a rollercoaster of a ride in its distribution, releasing and screening but has done well to recover its initial cost as well as make some profit. With this OTT release in one of the world’s largest markets, we expect Greenland to make better profit margins.
Like all other movies expected to release in 2021, Greenland suffered due to the coronavirus pandemic. The original release date of June 12th 2020, got pushed to July 30th and then August 14th. It got another push to September 25th but eventually by September 30th, the production house decided to forgo the theatrical release and opted for a video on demand (VOD) release from October 13th onwards. The company then went on to sell the UK, Canada and Australia streaming rights to both HBOMax and Amazon Prime Video. The US streaming rights got sold to HBO for a price ranging between USD 20-30 million, while also making itself available on pay TV.
Greenland is an American disaster flick which follows structural engineer John Garrity and his family as they attempt to find a safe haven as a planet-killing comet hurtles through space, towards earth. During their journey, they experience the worst and the best of humanity as they find out that they are slowly running out of time.
Greenland was written by Chris Sparling and directed by Ric Roman Waugh. The movie is produced by the lead actor Gerard Butler alongside Basil Iwanyk, Sébastien Raybaud and Alan Siegel. Besides Butler, the movie also stars Morena Baccarin, Roger Dale Floyd, Scott Glenn, David Denman and Hope Davis in prominent roles.
Greenland will release in Eros Now for streaming from March 2021 onwards.
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