Television has been the primary source for entertainment and information for a long time now and it is hard to imagine something that could overtake the DTH providers. But with the arrival of high speed internet that too in minimal cost, has created problems for the television programs as well as the DTH providers.
Yes we are talking about the streaming platforms and digital media which have received a boom in the recent years due to the easy availability of internet nowadays. But these platforms aren’t sustaining just because of cheap internet, but also due to the quality content they are providing.
All the leading platforms such as Netflix, Disney+ Hotstar, Amazon Prime Video, Zee5, Voot etc, are coming up with a variety of content which differs from the monotonous content provided by the Television channels. Naturally, because of an urge to try something new, people have started consuming these contents and are slowly shifting their means of entertainment from TV channels to these streaming platforms.
Also the fact that nowadays, every show of a channel is available in some or the other streaming platforms such as for Star channels’ content, it is available on Disney+ Hotstar. For Zee’s channels it is available on Zee5. This is indirectly hampering the Television ratings, as in these platforms the show which is scheduled to arrive at night becomes available from the morning itself. Many people watch them at their leisure time and thus it affects the viewership of the show on a particular time.
With OTTs becoming a market for fresh content and experiments, it is surely eating into the market of Television channels who are coming up with the same routine storylines. People are bored of the same Saas Bahu theme and want something different from these channels. This is where the OTT platforms have scored as they entertain the viewer in his own preference.
Despite all the talks around OTT, television actors have remained happy in their medium and believe that surely there has been a shift of viewers in the digital space from the television and it will continue to grow in the future. But they still are adamant on the fact that despite whatever happens digital media won’t be able to vanish the traditional television content.
Despite the visible shift of the audience from the Television content, the ratings of several TV shows are sky high. And this benefits the OTT platforms as well, as people generally like to revisit old episodes through these platforms.
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