In a win-win for both Netflix and German content creators, the streaming giant has agreed to pay additional royalties to the talents that work on all its successful German series, both behind the camera and in front of it.
It is a step forward for both Netflix and German content creators in revenue-sharing and reducing the gap between profits made by internet platforms and individual content creators.
The royalties will be paid on the basis of the success of the series, in terms of the number of streams made by the series on Netflix. The royalties will be paid over and above standard pre-decided renumeration and wages paid to the professionals for the work done by the respective production companies of the shows.
The creatives involved in German Netflix original series that will be eligible to receive royalties on successful German series will include directors, musicians, composers, writers, sound designers, cinematographers, actors, editors, make-up artists, set designers and costume designers.
In a statement to the media, Netflix said, “The deal ensured that creators and performers benefit financially from their collaboration with the streaming platform by guaranteeing a fair and appropriate performance-based remuneration for the creatives.”
Netflix has been aggressively pursuing the addition of localised content in its content library, for which it is collaborating with content creators across the globe to add region-based content to its slate. It has thus added content in diverse languages to its programming slate. Brazilian, Swedish, German, Japanese, Korean, Hindi, Nigerian, French, Italian, Spanish, are some of the regional languages in which it is aggressively pursuing content creation for its streaming platform.
Netflix has also signed a similar agreement with Swedish content creators recently.
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