We had earlier informed our readers about Netflix promising to revamp the way it reports viewing figures to bring in more transparency to its viewership data. At its third quarterly reports event, the streaming giant had promised to begin reporting viewership numbers on the basis of total number of hours viewed for all its original titles, instead of the earlier ‘2 minutes counts as a view’ method. Now, the streaming giant has come good on its promise in a spectacular way. Netflix has announced the launch of a new ‘Top Ten’ website, which will give weekly global and country lists of the most popular titles on the service.
The website will publish new weekly “Top 10 on Netflix” lists every Tuesday, based on hours viewed from Monday to Sunday the previous week for both original and licensed titles. The lists are broken down as follows: global Top 10 lists for Films (English), TV (English), Films (non-English) and TV (non-English), as well as rankings for over 90 countries. The website is currently available in English and Spanish, with more languages to come next year.
Netflix minced no words when it shared on its website the kind of flak it has received over the years for its viewership reporting strategy. Netflix stated on its website – “Nonsense”. “BS”. “Cherry Picked”. “Unaudited”. We’ve had a lot of feedback about our metrics over the years. So this summer we went back to the drawing board, and we’re excited to launch “Top10 on Netflix“.
These weekly lists will be in addition to the daily country Top 10 rows introduced on Netflix last year, which will now also be based on hours viewed. So whether you’re searching for Top 10 on Netflix or browsing directly on our service, it’s incredibly easy to see what other people are watching.
In addition, to make it easier to track Netflix’s most popular films and shows of all time, the website will update the overall lists as new titles become mega hits. These lists will be based on the total hours viewed in a title’s first 28 days on Netflix.
The Netflix website also states another important feature of the revamped Netflix viewership data website. The streaming platform has hired an external accounting firm in the form of EY to review the metrics. Netflix will then publish the EY report in 2022.
The Netflix website states, “Figuring out how best to measure success in streaming is hard, and there’s no one perfect metric. Traditional measures like box office or share of audience (which was designed to help advertisers understand success on linear TV) aren’t relevant to most streamers, including Netflix. Having looked at the different options, we believe engagement as measured by hours viewed is a strong indicator of a title’s popularity, as well as overall member satisfaction, which is important for retention in subscription services. In addition, hours viewed mirrors the way third parties measure popularity, encompasses rewatch (a strong sign of member joy) and can be consistently measured across different companies.”
Netflix will also occasionally publish speciality lists— for example, top documentary features or reality shows, which members love but may appear less prominently in these lists on the basis of most hours viewed.
The Netflix Top 10 Website can be accessed at top10.netflix.com
Go ahead and check it out, folks!
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