Netflix announced the publication of the book ‘No Rules Rules’ co-written by founder and co-CEO Reed Hastings and author Erin Meyer, a business school professor at INSEAD in Paris. The book explores how Netflix reinvented its work culture and ultimately itself. It opens up about the unorthodox work culture at Netflix.
The book will serve as a guide for other creative companies and help them instill a similar ‘Freedom and Responsibility’ model. The book contains never-before-told stories and interviews of more than 100 Netflix employees, past and present, from Singapore to Amsterdam, from Alphaville to Los Angeles.
The book is written in a way that emphasises the fact that how a company’s work culture impacts its success. In an interview, Reed tells ‘how employees at Netflix are less like a family and more like an Olympic sports team, always trying to have the best players in every position and a collective sense of improvement and success.’ He further says that this applies to him too.
The book not only shows how the culture has helped Netflix reinvent itself – from DVDs to streaming, US to international and buying others’ shows and films to making their own – but also gives a realistic inside look.
At Netflix, context and transparency with the employees is a key factor to make them ‘feel empowered to make big bets on behalf of consumers’. As Reed says in an interview to India’s Hindustan Times, “At the highest level, it’s about making every employee a creative visionary.”
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