After a fair bit of delay, the much-hyped theatrical trailer of Allu Arjun and Sukumar’s forest-based rustic actioner, Pushpa: The Rise dropped a little while ago. The stakes couldn’t have been higher on the trailer as it will ultimately prove to be the deciding factor when it comes to the film’s pre-release buzz ahead of its pan-India release. In accordance, the expectations are particularly high on the trailer. However, the trailer, in a way, fails to meet the sky-high expectations surrounding it. That being said, the trailer has just about enough things going its way to sustain the attention of the viewers.
The premise of the story is established in the opening exchanges. The visuals pertaining to red sandalwood smuggling, that is is indigenous to the Seshachalam forest range, take the center stage. Then comes the action part as Pushpa Raj aka Allu Arjun, who plays a red sandalwood smuggler finds himself in tricky situations and has to bash his way out.
Sukumar, who previously scored an industry with Rangasthalam has stuck to the same periodic action drama genre. His urge to load the film with raw, intense, and mass elements is seen in almost every shot. Allu Arjun can be seen using the now-famous Chittoor dialect. He gets his diction right and the dialogues, especially the one towards the end “Pushpa ante flower anukintiva… Firee” is catchy and has Sukumar’s mark stamped on it. Rashmika is sporting a de-glam look for the first time in her career and we need to wait till the film hits the silver screens to conclude if she got it right. Anasuya and Sunil appear to be playing pivotal roles. The final shot in the trailer features Fahadh and it has a quirky touch to it.
Every actor who plays the central character in the film has undergone a visible makeover, which gives it an artificial vibe. DSP’s background score is adequate. The visual composition looks marvelous, thanks to brilliant work behind the lens from the cinematographer Miroslaw.
My personal opinion is that Sukumar should have solely focused on the smuggling aspect of the story in the trailer in order to give it a novel touch rather than proving that trying to prove the film has enough commercial elements to pull the masses to the theatres.
All in all, the trailer of Pushpa isn’t of Sukumar’s usual best standard. But from what we can deduct, the canvas and the scale of the project are pretty big. A lot depends on how the drama, and more importantly, the action part unfolds on the big screens. If the trailer is anything to go by, well here comes the bold call, Pushpa: The Rise is either going to be a box office blockbuster or a dud. There is no in-between.
The film arrives in theatres on the 17th of December.
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