RRR is the most anticipated film in Indian cinema at the moment. The Rajamoulli directorial is up for theatrical release on the 7th of January and the stakes haven’t been any higher on an Indian film till date. Prabhas‘s Radhe Shyam is another Telugu film that is making a lot of noise in the pan-India market. However, the makers of Radhe Shyam are taking a passive approach as far as the promotions go.
While the makers of RRR are unveiling promotional material like song promos, glimpse videos, and lyrical videos, team Radhe Shyam is confining to the occasional song promo. The recently released Naatu Naatu song (Naacho Naacho in Hindi) from RRR album has become a chartbuster and there have been innumerous videos of commoners and celebrities emulating the famous dance moves from the lyrical video of the song. This has single-handedly boosted the hype surrounding the film. The makers have now announced that the trailer of the film will be out on the 3rd of December.
RRR naturally enjoys the advantage of reaching to the masses as it is a proper action thriller with all the necessary commercial ingredients. But that isn’t the case with Radhe Shyam. Being a love drama, the film will need a winning promotional campaign to pull the audience to the theatres in big numbers. There is no doubting Prabhas’s crowd-pulling capabilities. If anything, he is the biggest crowd-puller in Indian cinema at the moment. But that doesn’t mean the makers of Radhe Shyam solely bank on Prabhas’s star power and leave the promotions to a toss.
Rather than sticking to a subdued promotional campaign and occasionally releasing a song or a poster, the makers of Radhe Shyam should take a cue from RRR and amp up their campaign. For starters, revealing new promos that give a glimpse of the chemistry between Prabhas and Pooja Hegde might generate some curiosity.
RRR arrives in theatres on 7th January and Radhe Shyam hits the silver screens exactly a week later – 14th January.
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