Raj and D.K’s ‘Farzi‘ is getting appreciated by audiences as well as critics. The performances of Shahid, Vijay Sethupathi and Kay Kay Menon along with the unique story and execution of the series are winning hearts. Farzi is gaining huge popularity abroad as well. The show is trending on Amazon Prime Video in countries like the USA, UK, Australia, Canada, UAE and Singapore. It even tops the list in the USA and UK. The promotions of the series is done with care and Prime Video has put a lot of effort in promoting the show in the overseas market as well.
While this is remarkable for an Indian show, ‘The Night Manager‘ starring Aditya Roy Kapur and Anil Kapur is also showing probabilities of huge international success. Even though the book had been adapted into a British web series previously, the Indian adaptation is having huge hype. The poster for the show featured in the international book cover as well.
Raj and D.K’s next show ‘Guns And Gulaabs’ will be for Netflix. And the question is will Netflix India be able to achieve such a hype or the show overseas? ‘Class’ was promoted by the main handle of Netflix yet it failed to do well internationally. The director duo has been able to build up trust in India and they have proved the quality of their storytelling in other countries as well. But it is not a dedicated fan base abroad and Netflix will have to promote the show to such an extent that it can reach its suitable audience. There is not a speck of doubt that ‘Guns And Gulaabs’ will be as good as all the previous works by Raj and D.K but we will have to wait to see whether Netflix learns from the strategies of Prime Video India and does a good job in the international promotions of the show.
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