Over the last year or so, India has witnessed a massive change in the way that it consumes digital content. The younger generation has adopted the streaming culture, and thus OTT platforms have shot up. In a bid to win over more subscribers, OTT platforms have diversified their content right from gory thrillers to dark comedies. The latest development seems to be towards comedians with their importance growing day by day.
The concept of a talk show host was virtually non-existent some years ago or at least wasn’t very profitable, and comedians had to struggle to survive. Still, since the data revolution has occurred (the slashing of prices by the network providers) youngsters have spent more on more time on their electronic devices and these new-age comedians have been able to woo them over.
With rising competition, digital platforms have been continuously looking for means to diversify their content, and this has been a golden opportunity for stand-up comedians with many of the big names in the industry getting their specials on powerful platforms like Netflix and Amazon Prime.
It only seems likely that the younger platforms are bound to pick up this trend as they try to stay relevant in what can be an unforgiving space if you aren’t continually evolving. That being said not only will this be a good thing for comedians but also YouTubers and social media influencers with a decent following as platforms will try almost anything that can create some buzz in the millennial circles
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