India is going through a self-quarantine locked phase right now in a bid to thwart the coronavirus threat. With everyone inside their homes, reports are already coming in that; there is a spike in OTT viewership.
Zee5, which is a pioneer in digital entertainment with shows and movies across various languages, is coming up with a unique plan to keep the people at home thoroughly engaged. Zee5 has launched an initiative called Be Calm Be Entertained.
Basically, Zee5 is planning to provide a continuous feed of entertainment to the audience. It is going to present many original series and movies to the viewers for free. The vast catalogue of content they have at disposal enables them to go ahead with the initiative.Karle Tu Bhi Mohabbat, Kehne Ko Humsafar Hai, Ishq Aaj Kal is examples of few premium content series which will be available free to the viewers. There are also many movies (in different languages) along with them. The combination is what makes the plan effective and beneficial to the people, who are currently battling to keep things sane and calm locked inside their home.
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