Rajamouli, Ram Charan, and Jr NTR’s RRR is being promoted as ‘India’s biggest action drama’ and it most is certainly worth the tag, given the scale and magnitude of the project. The film is set to hit the silver screens on the 7th of January next year. It is heard that the film won’t be landing on OTT anytime soon after its theatrical release. The makers had apparently struck a related deal with the OTT partners in a bid to boost the theatrical prospects of the Ram Charan and Jr NTR starrer. It is known that ZEE5 had secured the Telugu, Tamil, Malayalam, and Kannada versions of RRR.
Now, RRR could very well be the biggest ray of hope for ZEE5 as far as the South Indian OTT market is concerned. The OTT giant is hoping to expand its footprint in the South Indian states with RRR, which happens to be the biggest project in Indian cinema in recent years. As of now, ZEE5 doesn’t have a solid viewer base in the twin Telugu states or any other South Indian state for that matter. For that to change, the OTT platform needed one cornerstone film that could potentially boost not just its viewer base but also its subscriber count. RRR could very well be that X-factor film for ZEE5.
The recently released glimpse of RRR has garnered a largely positive reception from the general audience. It has catapulted the buzz surrounding the film, and thus boosting ZEE5‘s viewer base expansion prospect that was associated with RRR’s OTT release.
Rajamouli‘s films tend to have surplus repeat value and if RRR ticks this box, ZEE5 might finally move up the ranks in the South Indian OTT market.
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