ALTBalaji is an OTT platform that came into being in the year 2017 and was founded by Ekta Kapoor. The streaming platform has been home to many original series since its inception, and it has released many original series titles since then. For this article, we have considered titles that have got at least 1000 votes from IMDb users. Here is the full list of ALTBalaji Indian original series released until now along with the title’s current IMDb rating.
| Sr.No. | ALTBalaji Web Series | Year | IMDb Rating
(Out of 10) |
| 1 | Karrle Tu Bhi Mohabbat | 2017 | 8.0 |
| 2 | Dev DD | 2017 | 7.9 |
| 3 | The Test Case | 2017 | 8.4 |
| 4 | Bose: Dead/Alive | 2017 | 8.8 |
| 5 | Kehne Ko Humsafar Hain | 2018 | 8.2 |
| 6 | Gandii Baat | 2018 | 3.4 |
| 7 | Broken But Beautiful | 2018 | 9.1 |
| 8 | Apharan | 2018 | 8.3 |
| 9 | Puncch Beat | 2019 | 8.8 |
| 10 | Baarish | 2019 | 8.2 |
| 11 | Bekaaboo | 2019 | 6.8 |
| 12 | Medically Yourrs | 2019 | 7.2 |
| 13 | Booo Sabki Phategi | 2019 | 5.3 |
| 14 | BOSS: Baap of Special Services | 2019 | 6.8 |
| 15 | Coldd Lassi Aur Chicken Masala | 2019 | 7.3 |
| 16 | M.O.M – Mission Over Mars | 2019 | 7.8 |
| 17 | The Verdict – State vs Nanavati | 2019 | 7.5 |
| 18 | Fixerr | 2019 | 7.1 |
| 19 | Fittrat | 2019 | 7.3 |
| 20 | Hum Tum and Them | 2019 | 7.8 |
| 21 | Code M | 2020 | 7.3 |
| 22 | Class of 2020 | 2020 | 7 |
| 23 | It Happened In Calcutta | 2020 | 6.9 |
| 24 | Mentalhood | 2020 | 7 |
| 25 | Who’s Your Daddy? | 2020 | 7.3 |
| 26 | Bebaakee | 2020 | 8.1 |
| 27 | Mum Bhai | 2020 | 6.9 |
| 28 | Bicchoo Ka Khel | 2020 | 8.4 |
| 29 | Dark 7 White | 2020 | 8.1 |
| 30 | Paurashpur | 2020 | 8 |
| 31 | Bang Baang | 2021 | 6.7 |
| 32 | Hello Jee | 2021 | 7.8 |
| 33 | LSD – Love, Scandal and Doctors | 2021 | 8.7 |
| 34 | Crashh | 2021 | 8.8 |
| 35 | The Married Woman | 2021 | 9.2 |
| 36 | Mai Hero Boll Raha Hu | 2021 | 8.7 |
| 37 | His Storyy | 2021 | 9.6 |
| 38 | Cartel | 2021 | 9 |
The above information may seem to be random data on a casual viewing. However, if we analyze it from a SWOT (Strengths, Weaknesses, Opportunities, Threats) perspective by using the IMDb rating aspect, it might give us a more concrete viewpoint of the ALTBalaji original series portfolio.
STRENGTHS
ALTBalaji has released eight web series in the year 2021 so far with an average IMDb rating of around 8.6/10. This is the highest year-wise rating for the OTT platform until now so far. For instance, the latest crime drama show ‘Cartel’ has received an impressive rating of 9/10 by IMDb users. Selection of some titles such as ‘Bose: Dead/Alive’, ‘The Test Case’, ‘The Verdict – State vs Nanavati’, and ‘Broken But Beautiful’ are ALTBalaji portfolio’s strengths.
WEAKNESSES
Seven titles so far have got an IMDb average rating of less than 7. And out of these seven, ‘Gandii Baat’ and ‘Booo Sabki Phategi’ have received extremely low ratings of 3.4 and 5.3, respectively on IMDb. ALTBalaji could remove this weakness in its portfolio by refraining from selecting such titles in the future. The popular platform may also work out on the marketing aspect for some of the titles which have secured decent ratings but many users might still be unaware of their existence or details thereto.
OPPORTUNITIES
Until now, ALTBalaji has released all titles in its portfolio in the Hindi language so there is tremendous scope for acquiring quality content in other Indian languages as well. Diversification into a greater number of regional titles including Tamil, Telugu, Malayalam, Bengali, and Marathi, etc. could do the trick.
THREATS
Amazon Prime Video, Netflix, Disney+ Hotstar, and SonyLIV, etc. can be said to be considered as threats to the OTT platform ALTBalaji, owing to the interesting mix of content these platforms are offering.
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