UNSTUFFED: A BUILD-A-BEAR STORY explores the origins of the “teddy bear” as well as the psychological importance of stuffed animals in childhood development. Sprinkled with heartwarming stories of Build-A-Bear’s lasting and emotional impact on the lives of everyday people to celebrities, the documentary is told through the eyes of a teddy bear narrator (voiced by Jon Lovitz) as it follows the furry footsteps of a single idea that reimagined not one, but two industries. The documentary starts with founder Maxine Clark’s 1997 entrepreneurial inspiration to launch an experiential mall-based retailer where kids could make their own stuffed animals, to one that has grown into a multi-generational pop culture iconic brand with a global footprint. UNSTUFFED: A BUILD-A-BEAR STORY captures the real reason behind the success of the brand, while recognizing the tenacity and spirit of the people who drove it.
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